History
The story of Giuseppe Olmo – better known by his nickname Gepin – is that of a winner, both as an athlete – an excellent road and track cyclist - and later as a successful entrepreneur.
Scroll
1911
1992
Giuseppe Olmo

One day, the trainer Olivieri walked into his mother’s little shop and said to her:

“Mrs. Olmo, your son is pretty good on a bicycle. If you put him in my hands, I’ll make a champion out of him.”

1931
1940
1931 - 1940
The Promise
It’s 1924 and Giuseppe Olmo, known as Gepin, is only thirteen years old when he chases the two cyclists Girardengo and Olivieri with all his might in a sprint during training, in that test of tenacity that would change his future forever. Olivieri sees that future shining bright in the eyes of the kid from Celle Ligure, so bright that he asks Gepin’s father if he could train his son and make him a champion. -Dad, let me do it. I’ll become a good racer. I'm sure. I can feel it. And I’ll make the whole family rich!- Gepin would keep his promise, but didn’t know that with his exploits he would enrich the entire history of Italian cycling. Gepin Olmo
1931
1931
The Flame of Victory
Gepin Olmo’s “frenzied races” fired the crowds, who fell in love with the boy who had found a way into the hearts of so many people, when in 1931 he took second place in the world time trial in Copenhagen with a very impressive time, astonishing the much older winner, Hansen, and the great Guerra.

But second place finishes weren’t good enough. Just one year later, the gleaming gold medal hanging from his neck shone under the light of the Olympic flame, an individual fourth place that allowed him to step up to the top level of the podium for the Team Time Trial at the Los Angeles Olympics. fiamma_vittoria
1935
1935
The Record boy
The Record boy
-Today athletes from every country know that the young man with the fine, expressive features of a fantastic will, with the balanced constitution and the athletic physique of the pureblood, the young man who races on the road and on the track wrapped in a tight white and light blue jersey; in short, the racer who the papers and the people often call the Celle Champion, the Eaglet, or “Gepin,” is the new holder of the world track hour record without trainers.- La Gazzetta dello Sport, 1935, no. 261
1935, a historic date in the legend of a boy raised in a small shop, who quietly broke the Hour Record: Gepin Olmo ate up 45.090 km, ousting the French cyclist Maurice Richard, and finally carving his name on the milestone of record holders. The Hour Record belonged to him, to his legs, to his tenacity and his merciless speed: in 1935, Olmo made his mark in cycling history
4° TAPPA
4° TAPPA
Dynamism of a Cyclist
His relentless energy seems to want to erase the past with each turn of the pedals, like in a Futurist painting, redefining cycling with explosive speed and becoming one of its new legends: two triumphs in the coveted and popular Milan-Sanremo in 1935 and 1938, 20 stage wins in the prestigious Giro d’Italia and taking second place in the General Classification in 1936, finishing only behind the star Bartali. He ended his career triumphantly, winning two world championships on the road and on the track in 1936 and in 1940: like all the best champions, Olmo understood when it was time to bow out. But the delicate fury from Celle Ligure already had other plans in mind.
1939
1939
Olmo, an Ageless Name
-No work without an aggressive character can be a masterpiece.- Thus wrote Marinetti in the Manifesto of Futurism, and the brilliant mind of Gepin Olmo created the masterpiece that would make his name immortal: Olmo Cicli (Olmo Bicycles). In 1939 the factory stood strong and glorious, with a brand that in a very short time would take its place among the most important names in the world of cycling. No other brand can boast of history such as that of Olmo: that of bicycles created by a man who lived bicycles, with body and soul, with the sweat, passion and pounding heart of Gepin. Olmo, an Ageless Name Olmo, an Ageless Name
1950
1950
A New Age of Cycling
-...Athletes from around the world have talked about the champion Olmo; his bicycles have the entire sports world talking...- Fratelli Spirito, Savona, 1950 The posters covering Italy in the 1950s show a Gepin face that is both new and reassuring: a legendary cyclist in love with his sport, who offers his experience to the cycling world. His bikes are already crossing the borders of Italy, traveling as far as Argentina and pedaling in many other countries. Riders fall in love instantly with each bike for their incredible attention to detail, the unique mark of the craftsman’s blood that runs in the Olmo family. Just like when he was riding his bike, Gepin still wants to break the mold, make lightning progress and go beyond the limits: Olmo becomes an innovative company, that can re-think the idea of the bicycle and its components, from the materials to the aesthetic details.
2015
2015
Looking to the Future
n 2015 Olmo brought the stamp left by Gepin to new horizons: an increasingly international market, with new lines and products that follow the brand’s innovative instinct, holding the hand of a glorious past that has left an indelible mark on the history of cycling. Olmo is now a large company, that lets you discover the passion for all types of cycling, on every road or track, giving the utmost to every experience that you seek.
Looking to the Future - Olmo
top